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How to become a Visual merchandiser in India

Ankit Agrawal - Thursday 8th September 2022

Career in  Visual merchandising

Career in Visual merchandising

Are you a creative person? Do you like to promote and sell products and services? Would you like to use your creativity and marketing skills to enhance the buying experience of customers in a retail outlet? If yes, you should consider a career in visual merchandising.

Visual merchandising is an art form in the retail industry to create eye-catching product displays that attract customers and encourage them to buy. A visual merchandiser uses different colours, lights and articles to display products that are visually appealing and desirable.

What are the roles and responsibilities for Visual merchandiser?

  • Visual merchandisers are in charge of creating attractive visual displays in retail outlets.
  • Visual merchandisers use their creativity to enhance the aesthetic appeal of window displays, walkways, counters and in-store displays.
  • The main objective of visual merchandising is to increase sales and buyer attention, capitalising on the human tendency to ‘window-shop’. Displays are frequently changed to promote new product launches and reflect festive or seasonal themes, such as Christmas, spring or summer.
  • Define, design and implement a creative visual merchandising strategy.
  • Create appealing and eye-catching visual displays that lead the customer through the entire store.
  • Produce window displays, signs, interior displays, floor plans and special promotions displays.

How to Become a Visual merchandiser in India?

There are 3 ways to become a Visual merchandiser in India

Career Path 1

Student can do 12th any stream. Then complete BBA-Retail management. Further you can Proceed with Certificate in Visual Merchandising.

Career Path 2

Student can do 12th any stream. Then complete Bachelor in Fashion Communication. Further you can Proceed with Certificate in Visual Merchandising.

Career Path 3

Student can do 12th any stream. Then complete Vocational Diploma in Visual Merchandising.

What are the key skills required for Visual merchandising?

  • Visualization Skills
  • Oral Communication
  • Analytical Skills
  • Leadership Skills
Should I become a Visual merchandiser
Check your career fit for Visual merchandising in 35 Min

What are the career opportunities in Visual merchandising?

  • Brand Manager
  • Corporate Communication at Fashion Houses
  • Fashion Journalist
  • Graphic Designer
  • Image Consultant
  • Visual Communications Expert
  • Spacemarketing manager
  • Visual Merchandiser

What is the salary and demand for Visual merchandiser?

  • Demand is High for Visual Merchandising.
  • Salary levels are High for Visual Merchandising. For fresher average salary is more than 5 Lacs.
  • Fees levels of the course is Medium. To pursue this course student need to spend 3 to 4 Lakhs.
  • Level of preparation for Visual Merchandising is Medium. Students spend 1 Year. to prepare for entrance test of Visual Merchandising.

1 Fees
Medium
2 Demand
High
3 Salary
High
4 Level Of Preparation
Medium

Career Videos for Visual merchandising as a career curated from Youtube

Is career in Visual merchandising good choice for me?

Should I become a Visual merchandiser? not sure. Take 20 Min free career test to find out are you fit for career in Visual merchandising.Check career suitability for Visual merchandising

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