About CCA Program
Certified Career Analyst Program has been designed to learn applied career counseling using most advanced scientific tool & analysis. It provides accurate and most reliable ways to analyze and deliver career counseling effectively
Duration: 12th, 13th, 14th
Trainer : Ms. Vijaya
1. CCA - Career Analysis and Counselling Training
Module 1- Psychometric Theories & Analysis
· Introduction to Career Counselling Industry
· Introduction of Psychometric Theories
· Personality analysis of the student based on the psychometric theory
· Career Interest Analysis of the student Based on Holland Theory
· Learning Style analysis
· Skills & Abilities analysis
· Case Studies and Scenarios
· Overview of Psychometric assessments and technology platforms
Module 2- Career Path Analysis and Interpretation
· Career Analysis to find out the most suitable career path for 9th and 10th class students
· Case Study -1
· Stream and subjects selection
· Career Analysis to find out the most suitable career path for 11th and 12th class students for different groups (PCMB, Maths, Bio, arts, Commerce etc.)
· Case study -2
· Career Analysis to find out the most suitable career path for graduates
· Case study -3
· Career Analysis to find out the most suitable career path for Professionals
· Case study 4
· Career Analysis for Engineering Students, what next after the completion of Engineering
· Case study 5
· How to find out minimum 3 most suitable careers paths for the candidate and the list of career paths that should be avoided by the candidate
· What are the Scenarios and factors that need to be considered to find out the most suitable career path?
· How to deliver professional career counseling service
Module 3- Career Library
· Career Videos resources for more than 150 + career paths and 15+ Career Clusters to gain insights of each career path
· Importance and Application of career path videos in career counseling delivery
· Work nature and occupations analysis
· New age and off-beat Career Paths
Module 4 - Orientation and Process flow
· Complete Career counseling structure and process
· Dos and Donts for students
· Dos and Donts for Career Counsellors
Module 5- Expectations, Conflict, and Objective setting
· Understanding the expectations and problem statement from students and parents
· Conflict management related to career selection
· Objection handling techniques
· Case Studies
Module 6- College Selections
· Understanding College selection criteria
· How to find out suitable college for the student
· How to prepare admission plan and career roadmap for the candidate
2. Hand-Holding and Practical Training
Module 7 - Practicals
· Hand holding and joint report interpretation for first 5 Live cases
· Practical guidance on interpretation and career solution delivery.
3. Career Assessment and Technology Platform Training
Module -8 Career Assessment tool (CCPA)
· Overview of career assessment tool (CCPA)
· Importance of assessment tool in applied career counseling
· The scientific methodology used behind assessments
· How to administer the assessment
· Dos and Donts
Module -9 Career Counselling Practice using Technology Platform (CCPA)
· How to start career counseling practice using assessment and Technology Platform.
· Navigating 18 Career Clusters and 175+ Career Paths
· How to deliver counseling efficiently using 32 pages comprehensive career report generated by the platform
Module -10 Dedicated Career Counsellor CRM Panel Training
· How to activate the report
· How to generate multiple reports of different career paths
· How to view students reports and details
· How to manage the students profile using technology
· Various Advance functionalities of CRM
· Career Library
· How to Set your own Pricing for Career Counselling
· Practical use cases
4. Career Counselling Business & Marketing Strategy Training
Module -11 Lead Generation Strategies
· Who is your target audience?
· What is the need for your target audience to approach you for career counseling service?
· How to attract your own leads and become independently successful?
· How to create visibility online and offline?
· How to get your first 50 customers?
· What is Referral Partner Network and how to create your local Referral Partners Network?
· How to approach and implement career counseling in Schools?
· How to set up your Perpetual Lead generation system for rapid growth?
Module -12 Objection Handling
· Top 10 excuses and ultimate responses to convince your customers immediately.
· Why your customer shouldnt delay for career counseling?
Module -13 Marketing and Branding Techniques
· Pitch Script
· Marketing material
· Price exploration for different cities
· How to establish your brand and become a successful career counselor
· Dos and Donts of Career Counselling Marketing
· Case studies of a most successful career counselor
Module -14 Business Plan Preparation
· Preparing the business objective for 3 months, 6 months and 1 year.
· Preparing the Checklist of marketing activities for 3 months, 6 months and 1 year.
· How to achieve your marketing objectives?